This exhibition has ended.

Exhibition Outline

Based on the concept of "the Design Ah!", a NHK educational TV program that shares "design mind," allows visitors to experience the perspective and manner of thinking in design and how that process relates to science and technology. Experience-based exhibitions that engage all five senses such as "Observation," "Classification & Disassembly," and "Reconstruction" are cleverly designed to prompt participants to personally discover the design-oriented thought process. Thought provoking installations featuring video clips and music also make it possible to share the joy and fascination of design with visitors.
The exhibition is a total renewal of the 2013 "Design Ah! Exhibition,"* and focuses on eight familiar themes from everyday life including food, products, the body, physical space, and time. By exploring these themes through the designed-oriented perspectives of "LOOK, THINK and CREATE," visitors can discover the similarities and differences between design-oriented thinking and science and technology.

The term "design" is commonly understood as stylishly arranged shapes and colors and to make things. In its essence, however, design is the process of observing a subject, analyzing it, and after considering the result, exploring combinations to arrive at a solution. "Design" and "design-oriented thinking" have attracted significant attention as an essential tool to derive a simplified, common understanding from our complex societies, to create new systems, and to prompt a diverse range of people to work together in addressing the challenges we face. Through exhibits that bring out countless delighted "Ah!"s of discovery, children and adults can learn about the design mind in an enjoyable fashion. Perhaps, gaining this new way of thinking plants the seed of our very future.
* The 2013 exhibition was held at 21_21 DESIGN SIGHT.


  • The Observation Room
  • The Immersion Room
  • The Imagination Room
  • Activity Corner

Venue Scenery


Special Exhibition "Design Ah! Exhibition in TOKYO"
July 19 - October 18, 2018
Opening Hours
10:00-17:00 Last admission 30min. before closing time. Saturdays, days before holidays (9/19, 23, 10/7) and 8/10-18, 10/14 open until 20:00. Permanent exhibition close at 17:00
Special Exhibition Zone 1F, Miraikan - The National Museum of Emerging Science and Innovation
Tuesdays (Open on 7/24, 7/31, 8/7, 8/14, 8/21, 8/28)
Miraikan - The National Museum of Emerging Science and Innovation, NHK, NHK Educational Corporation, NHK Promotions
General Director Sato Taku
Video Director Nakamura Yugo
Music Director Oyamada Keigo
Adults(ages 19 and over): 1,600yen(1,400yen)
Elementary student to ages 18 : 1,000yen(800yen)
Preschoolers of ages 3 and older : 500yen(400yen)
Tickets : Miraikan (day tickets only), exhibition official website, and at major ticket agencies.
Advance tickets:May 25 - July 18, 2018

*For advanced tickets and groups of 8 people or more, admission fees in ( ) are applied.
・Access to Permanent Exhibition included.
・Preschoolers of ages 2 and younger free of charge.
・Free admission for those in possession of a Disability Book and one accompanying person.
・Dome Theater : charge extra reservation required.
・During crowded times, number tickets will be issued and entrance regulations may be applied.