March 9 (Sat.) - June 24 (Mon.), 2013 - National Museum of Emerging Science and Innovation

Confront yourself through 10 experiences



Exhibition Outline

Money is an intrinsic part of our daily lives. At times it makes people go mad, leaving lives in turmoil. But is money to blame?

Through 10 experiments, this exhibition will shed light on the decision-making and behavioral characteristics reflected in your money spending patterns. You will learn how thoughts and emotions drive your habits, and how our casual, everyday decisions impact society. See the true self that you were never truly aware of, and learn how you should cope head-on with issues of money – in short, “the art of money management.”

General supervision of this exhibition is provided by Dr. Fumio Ohtake (Osaka University), the leading Japanese expert on behavioral economics. Also behind this exhibition lies the attempt by natural science and social science researchers to transcend their fields, and to consolidate their efforts to solve specific problems we see in today’s society. The exhibition reflects a new research trend that tries to combine the collective power of neuroscience, psychology, game theory, physics, and economics in an attempt to reconsider society’s mechanisms in light of individual decision-making and behavior.

First hand experience in the experiment labs will provide you clues as to how, as an individual, you must interact with money.

Exhibition Content

The exhibition venue is an imaginary town.
Please walk around and take part in “10 experiments” as if you’re strolling around the town.

Your companion throughout the exhibition – “ Worksheet ”

Worksheet will be distributed at the venue. Use this Worksheet by marking them with stamps or recording your experiment results. The completed Worksheet will become a reflection of your true self.

How to master this exhibition:“ It’s All about Money ”

Start the experiment!

First, in a scene of daily life, you’ll take part in an
experiment to test the way you use money! The
experiment is based on a method used in cutting-edge
research although you can enjoy it just as a game.

Reveal the trick in the experiment

What are revealed from the experiment
results are the unexpected habit(s) and
characteristics of your choices and behaviors.
The activity of your brain and mind when
you use money will be explained based on

Rethink - how to use!

The behavioral characteristics of each individual are actually
connected to various social problems. Let’s consider how we
should use human nature, as explained by science, to develop
patterns in your daily life as well as within social systems.

General Information


March 9 (Sat) - June 24 (Mon), 2013


1F Special Exhibition Zone a, National Museum of Emerging Science and
Innovation (Miraikan)

Opening Hours

10:00 – 17:00 (Entrance closes 30 minutes prior to museum closing time.)


Every Tuesday except on holidays and during the spring vacation period

Admission Fees

Adults: 1,000 yen, 18 years and under: 300 yen
In a group of eight or more: adults: 800 yen, 18 years and under: 240 yen

Organized, planned, and produced by

National Museum of Emerging Science and Innovation (Miraikan)

Supported by

Diamond, Inc.

In special association with

Nikkei Inc.

In association with

Ministry of Education, Culture, Sports, Science and Technology
Ministry of Economy, Trade and Industry, Consumer Agency,
Central Council for Financial Services Information, Association of
Behavioral Economies and Finance, Japan Association for Financial Planners


  • Dr. Fumio Ohtake (Director, Research Center for Behavioral
    Economics, Institute of Social and Economic Research, Osaka