Laboratory for New Media 21st Exhibition "Personalized, just for you" opens on May 16 (Thu.), 2019

This exhibition focuses on creating items that are "personalized" to suit people. We use items that are mass produced every day. Items made in a standard way can be difficult to use, and may not suit an individual's preferences. As a result, links have been forged between computers, machines (such as 3D printers and laser cutters), and digital fabrication -- a method that creates items one at a time based on individual digital data. Using this technology, we are now able to create items that are personalized to suit each person's body and circumstances, such as a spatula that a person in a wheelchair can use with one hand while sitting down. Efforts are being made to digitize people's individual tastes, such as appearance and touch, and we also expect that this will yield high levels of satisfaction if it is reflected in the manufacturing of the future.

This exhibition will introduce outcomes from two research and development areas: "digital fabrication," which creates "personalization," and "technology that quantifies kansei," which measures individual kansei ("sensibility" or "affectiveness") to in order to explore "personalization." Imagine a creative future in which creating "personalized" items for each person is the norm through combining these technologies.

Overview of Exhibition

This exhibition will be made up of three zones: Creating "Personalization", Exploring for "Personalization", and Tell Us About Your "Personalization". There will also be a corner where you can participate in an experiment being conducted by researchers.

Zone 1. Creating "Personalization"

In medical care and care settings, we make use of self-help devices to assist patients and people with disabilities with movement. However, there are often situations where items made in a standard way are insufficient, and there is a need for tools that suit each person's physical circumstances. Zone 1 will display tools made by the joint concern of occupational therapists and people, using 3D printers, in FabLab Shinagawa, an open workshop where anyone can create items that are fun and convenient to use in everyday life. You can also see the current state of digital manufacturing, such as a FABRICATOR, an advanced 3D printer that combines multiple functions, and FABRIAL, a new material that does not easily cause a skin rash even when used for long periods of time.

Zone 2. Explore for "Personalization"

Here we introduce research on "measuring kansei". Measuring kansei generalizes sensations and impressions that are easy to express using multisense words by collecting and digitizing different people's kansei ("sensibility" or "affective") as data and then creating fixed indicators. In this zone, you can participate in an experiment that evaluates your impression of objects, and an experiment "quantifying the sense of touch," which converts your sense of touch into data. It will also introduce COUTURE, an app that makes use of a "kansei AI engine," including "measuring kansei," in the field of fashion. If we can objectively digitize kansei, then we are much closer to a future in which we can create items that are "personalized" for individual kansei.

Zone 3. Tell Us About Your "Personalization"

We'd like visitors to Miraikan to answer two questions relating to "personalization." Your collected opinions and ideas will be sent to researchers, and be used in continued experimentation.

About the Laboratory for New Media

The National Museum of Emerging Science and Innovation's (Miraikan) permanent exhibition, the Laboratory for New Media, is a space that introduces the possibilities of expression through advanced information technology, while periodically updating its exhibitions and presenting new world views.

About the Exhibitors

Professor Hiroya Tanaka (Faculty of Environment and Information Studies, Keio University)
Born in the city of Sapporo in Hokkaido in 1975, Professor Tanaka is a design engineer/social engineer. His specialist fields are digital fabrication, 3D design/manufacturing/production systems, and the science and culture of creativity and its support. His motto is "Researching from the two sides of technology and society."
After researching architectural CAD at Kyoto University's Graduate School of Human and Environmental Studies, Faculty of Integrated Human Studies and being involved onsite at an architect's office, Professor Tanaka researched and developed an image-based wide-area 3D scanning system during his doctoral course at the School of Engineering at the University of Tokyo. He obtained a Doctor of Engineering in the field of civil engineering. In 2005 he took up a post as a full-time lecturer in Keio University's Faculty of Environment and Information Studies (SFC), and became an Associate Professor in 2008. He was made a Professor in 2016.

Professor Noriko Nagata (School of Science and Technology, Kwansei Gakuin University)
Professor Nagata graduated from the Department of Mathematics in Kyoto University's Faculty of Science in 1983, and joined Mitsubishi Electric Corporation in the same year. She was engaged in research relating to the practical application of measuring systems for color and sensory data processing in the Industrial Systems Laboratory. In 1996, she completed the second stage of her doctorate at the Osaka University Graduate School of Engineering Science. She became an Assistant Professor in the Department of Informatics of the School of Science and Technology, Kwansei Gakuin University in 2003, and she became a Professor in 2007. She was a visiting researcher at Purdue University in the U.S.A. in 2009. In 2013, she became head of the Research Center for Kansei Value Creation, and in 2015 she became a satellite leader of the Japan Science and Technology Agency (JST) Center of Innovation (COI) Program "The Center of Kansei-Oriented Digital Fabrication, directly connecting kansei and digital fabrication and expanding consumer creativity." She holds a Doctorate in Engineering. Her specialist areas include kansei / affective engineering, media engineering, and machine learning.


Title: Laboratory for New Media 21st Exhibition "Personalized, just for you"
Period: Thursday, May 16 to Sunday, September 1, 2019
Closed: Tuesdays (open on July 23, 30, August 6, 13, 20, 27)
Venue: Permanent Exhibition 3F, Miraikan
Admission Fees: Adults ¥620, 18 and under ¥210
Exhibitors: The Japan Science and Technology Agency Center of Innovation (COI) Program "The Center of Kansei-Oriented Digital Fabrication, directly connecting kansei and digital fabrication and expanding consumer creativity"; Hiroya Tanaka (Professor at Keio University) and Noriko Nagata (Professor at Kwansei Gakuin University)