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The exhibition space put together with logs and hemp string forms a simple, natural and close impression. Exhibits located distantly and moving audiences will float as they are folded together through the wall and the entire space will compose a single exhibit scene. The scenes will change by the minute and new scenery will be created as you move ahead. The experience will remind you of traditional houses and the architecture of temples in Japan.
The unit "assistant," with Megumi Matsubara and Hiroi Ariyama, is in charge of the art direction of the total Special Exhibition starting with the design of the exhibition space and each exhibits. They are active in a wide field such as space, architecture, art and interactive media. They are highly evaluated young architects who actively express their free creative ideas as they firmly grasp the basic concepts and message.
"Eating" is something fun. It also plays an important role in the ideas of happiness and living.
That is why people know a lot about what it means to "eat." Everybody understands that eating is important but if you could slightly change your perspective towards its importance, you might find things that are new to you or things that might have been forgotten.
Based on that concept, this time they have eliminated all things that are unnecessary or decorative so that visitors can only focus on the main point in a given space that triggers ideas concerning the attraction of "eating." In addition to this, they aim for all exhibits to be entertaining as visitors can understand each topic based on their senses and experiences. Please come visit and enjoy.
Photo:hoang duong cam
PMKFA（Graphics for advertisement）
Graphic designer. As its base of activity shifted from Copenhagen, London and Tokyo, its unique graphic works have become widely known. In addition to artworks of magazines and CD covers for Junior Senior, Lo-Fi-FnK, Kocky, PMKFA collaborates with fashion labels such as Adidas, Sixpack, DC Shoes, Nudiejeans, Wesc and Beams. Also, PMKFA took the lead in art direction for the furniture brand Vujj and established the T shirt label IT'S OUR THING by creating its original design. Starting with personal exhibitions in Barcelona and Tokyo, it has held exhibitions in various countries during 2007-2008. In this exhibition, PMKFA is in charge of the design of promotional advertisements such as fliers.
POTTO Tetsuya Yamamoto（Production of Menu1 Clothes for the taste buds）
Mr. Yamamoto was born in 1974 in Hyogo prefecture. After establishing POTTO in 2001, he created new works based on the concept of "Be Free, Live Comfortably, Be D.I.Y." He has presented his collections through unique methods and ideas such as using the faces of people or animals in clothing designs, creating clothes from the patterns of stuffed animals and "clothes that become paintings" which enable you to actually display your clothes on the wall when you are not wearing them. He opened his shop in 2007 and is energetically active in his artistic pursuits. In this exhibition, he has created a venue where visitors can joyously experience the reception of flavor felt by the tongue.
Edwina Hörl (Production of section title)
Born in Salzburg, Ms. Horl has worked as a designer at the Yoji Yamamoto Office for three years since 1991. In 1996, she established her own original brand "Edwina Horl." Since then, her designs not only present creative shapes but also contain messages of cultural identities in social trends, urban environment and different cultures. In addition to this, she also deploys various projects with creators such as artists, graphic designers, architects and musicians. In this exhibition, she has created section titles that show the way to each exhibition with a giant textile that combines various types of cloth.
