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The Laboratory for New Media 10th Exhibition "Design a Letter Yourself, with Algorithmic Thinking!" will be held at the 3F Permanent Exhibition "Information Science and Technology for Society" from February 1 (Wed.), 2012.
New Media 10th Exhibition "Design a Letter Yourself, with Algorithmic Thinking!"
The Laboratory for New Media Permanent Exhibition periodically updates contents of exhibitions to introduce the various possibilities of expression provided by information science and technology. The 10th exhibition witnesses a collaboration between FURUKATA Masahiko, whose research focuses on the relationship between computers and design, and the Dainippon Type Organization, the graphic design unit known for its unique typography. This exhibition will make us reconsider the letters and words that we use in our everyday lives to convey information to one another.
By dismantling, rotating, expanding, and combining the elements that we understand as comprising a letter or by actually making our own through a variety of algorithms (calculations), we will experience the information contained in it. This will allow us to see letters for what they are: Combinations bound by prescribed rules. We will discover new facets to this everyday tool of the written word by thinking about the construction of letters, the personality or individuality of letters and characters, and the unique nature of handwritten words compared with those produced by a computer.
The Laboratory for New Media 10th Exhibition "Design a Letter Yourself, with Algorithmic Thinking!"

FLAT-TYPE
According to the instructions, assemble the pieces "P," "L," "a," and "y" in order to make a new word. Even the same letter will react differently depending on the person who created it. Attune your senses to the different information and individuality each letter possesses.

HANG-TYPE
Draw the characters that appear on the screen. It will prove difficult to draw them with the tops and bottoms or left and right sides inverted. In addition to gaining a renewed sense of the shape of the letters we write in the course of our everyday lives, we will also reaffirm the act of writing letters thanks to this unfamiliar environment.

3D-TYPE
Look at the grid structure from multiple angles to find the hidden letter. While often considered to be "flat," written characters can also be visually teased from three-dimensional surfaces or open spaces.

GET-TYPE
Break letters down into their parts and rearrange, expand, and shrink them to assemble new letters try using the Japanese hiragana for "he," "tsu," and "no" to make the hiragana "a." Let's become aware of the whole processes of constructing a single letter or character.

SCENE-TYPE
Using the letters we made in the above displays, let's make a sentence. This will help us become aware of the unique nature of each character.

Term | February 1 (Wed.) - June 25 (Mon.), 2012 |
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Exhibitors | FURUKATA Masahiko FURUKATA Masahiko is associate professor at the Musashino Art University's Department of Visual Communication Design. His research focuses on incorporating the algorithms necessary in operating a computer into the design field. He was certified as a "Genius Programmer/Super Creator" in the latter half of 2004 by the Exploratory Software Project of the Information-technology Promotion Agency, Japan (IPA). Dainippon Type Organization The Dainippon Type Organization was formed by Hidechika and TSUKADA Tetsuya in 1993. An experimental typography group, it has set out to understand the information contained within letters of the Western alphabet or characters used widely in East Asia by dismantling, assembling, and reconstructing them. The organization has held solo exhibitions in London, Barcelona and Tokyo, as well as released a portfolio, "TYPE CARD PLAY BOOK." |
| Previous exhibitions |
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The 1st Exhibition - The Artistic Researchers
The 2nd Exhibition - It Could Be Magic
The 3rd Exhibition - Dr. Strange Device
The 4th Exhibition - The Smiley Transisters
The 5th Exhibition - Sensory Circuit Collection
The 6th Exhibition - Interface Technology of Dr. Jekyll and Mr. Hyde
The 7th Exhibition - Knock! Music -
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